Many music directors emerged with influences of rock and its subgenres, and their compositions had a distinctive indi-rock sound that has now become a significant part of Bollywood. Glimpses of rock music were seen in few Bollywood movies in the 80s and 90s, however, it was only after the year 2000 rock music strengthened its roots in Bollowyood films. Few bands made attempts at bilingual rock however their ambitions were not very successful. Only few bands had success with their style of Hindi rock. While Hindi rock songs did become popular with college students in the 90s, bands with their brand of Hindi rock could not penetrate the vibrant Indian music market. It was not easy for bands artists in India and its neighboring countries to promote their music in the 90s. Majority of the bands would promote their music at concerts and college festivals across India.
Only few bands/artists had the privilege to find record contracts in the 90s. Many bands at that time released their music independently without any help from major record labels. Hindi rock songs started gaining momentum in the 90s during the popularity of the Indipop scene.
While western influences in Hindi films were seen since the 60s, rock music as an entirety in Indian films has evolved in recent decades. Dwell in a playlist of the best Hindi Rock Songs. In recent years Hindi rock songs have become exceedingly popular in Bollywood films.